Taking Charge of Your Business Online! 

AGENDA

 Registration and Introductions

Department of Commerce – Office of Business Service. Jihae Lee, City of Philadelphia Commerce Department, Business Services Manager, will discuss highlights of the programs and financial support the city offers to small businesses. 

Digital Marketing Trends: Randi F. Penfil, Regional Development Director, Constant Contact 

LinkedIn: Adrean Turner, Coach Adrean will present The LinkedIn Strategy: Learn strategies to enhance your online presence to influence engagement and generate connections for new opportunities of success. 

Lunch 

Website building Mike Wilner, CEO of Compass, will present The Guide to a Professional Web Presence 

  • What kind of website do you need, if any? 
  • Registering a domain 
  • Hosting and Content Management 
  • Selecting the best Content Management System 
  • The role of branding in your online presence 
  • How your marketing strategy informs your website strategy 
  • What is SEO, anyway? 
  • Website Content Strategy Basics 

 Closing

DATE: Wednesday, April 26, 2017

TIME: 8:30 AM - 2:30 PM

 LOCATION: 1341 N Delaware Ave, # 200, Philadelphia, PA

Cost: $10.00 Includes Lunch



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